Dance in the Rain

Dance in the rain

There was a client who runs a power management company whose target audience are smaller and medium companies, with over 5 -8 years of standing. He wanted a brochure to be written and designed for corporate companies - read the big companies – like tech-parks, large MNCs. He wants to pitch for them.

It was a big challenge how to place (position) him (the company). What to say in the corporate brochure whose readers are CEOs and decision makers and, who always are hungry for big brands and bigger records?

Perhaps, many start-up companies face this dilemma…initially. What to say in their communication: Should they say that they are the best or, should they ask them to give an opportunity ( to check them out)? How do they position themselves - is a big question for copywriters and servicing folks who work on their communication.

I know that any communication, in this case a corporate brochure, would keep them in good stead, if they talk their heart out. It may not guarantee an immediate approval for big projects, but sure can touch the reader – the CEOs and, would earn a place in their hearts. Sometime later, when the right opportunity comes( when they want to give chance to a new comer) this company would sure run a chance.

It takes tremendous amount of time and effort t to make any business reach a position. No start-up attains its fullest potential immediately. But, being small, or being a rookie, doesn’t mean that these companies are nothing and, can be sidelined or ignored till the time they raise to their fullest potential. That is not true. We need to break this myth.

In fact, we need to understand that the smaller and leaner start-ups would thrive with ideas and innovative fire, that will change the course of things. If you look at the recent history in the business landscape, smaller companies with big dreams are just clever enough to have had bigger breaks.

Ok…this applies also to my newly formed Insideout Advertising agency also. I’m in general reflecting on the strengths and mindsets of the smaller organizations. The smaller companies needn’t sit back and wait for their destined time to become confident about themselves.

They need to spell out who they are in their communications. Be it in their logo, websites, brochures, profiles, ad-campaigns, and most importantly their presentations. The communication needs to be harping on the passion the smaller start- ups bring to the fore.

Their unique and path breaking ideas can change the myths of the current existing patterns and modes. They come with new ideas because they believe in them. And more importantly, they haven’t have a track-record to live up to. This makes them more innovative and enterprising in their ideas.

So, don’t hesitate to speak about your dreams and vision ... you are already something - an expert waiting on the wings. Let your branding and communication be bold and thought-provoking. Don’t hold yourself back. Go forward. And speak your heart out. Boldness is infectious. You make a better world.

So…don’t wait to rain to stop …rather….Dance in the Rain!

Bring on the bubbly Newsletter – the best bet to boost your Brand!!

You kept the Newsletter on the back-burner for quite a long time –and, you are still vacillating if to take it up or not. Isn’t it? Yes, we always do it, and it’s quite natural. Because we have several doubts that cloud our mind before we take up something. I’m with you on this!

We wonder if we could be able to continue produce it regularly. Primarily because we don’t get good writers to do it and, the cost involved would scare our wits off. Relax … help is at hand, if you vouch for a Newsletter, for your loving baby – your company or organisation. I would like to assure you that we have a good team of guys – freaky designers - who would do you good layouts and, I will take care of the writing and interacting with people in the company, in order to write informal kick-butt copy to make it much more readable and appreciated. I have about 15 yrs of writing experience out of which more than a decade in advertising agencies as a copywriter.

Call it coincidence or divine intervention I fell in love with Newsletters as I’m the editor for a Newsletter by name – Shine – for Cambridge Group of Institutions, Bangalore (the name given by me), which is well appreciated. While writing it, I had to get in touch with many people to understand their psyches and try to see their passion. I’m amazed at the way people pride about their organization’s Newsletter and talk about it. Don’t take my word for it, try and see some newsletters on your desk or at your friends’ office and, take a look at the colourful pages, and you will know why.

Moreover, Newsletter, the medium, gives us the scope to talk in detail about all the things that matter to the stakeholders – your employees and customers and patrons alike. Each issue would make you much more invigorated and excited and, you and the employees feel much more empowered. Your collective enthusiasm and passion win people to your organization, reflected in the writing. The Newsletter is, in a way, a mouth-piece of the organization and a bridge you build to the outside world.

The visitors who come to visit us would naturally are curious looking at the pictures and catchy headlines and captions. Oh…it’s a different feeling altogether to see their excitement. Not many would take this onerous task of publishing a Newsletter. Only leaders can do it with a vision into the future.

You can loosen a bit. And come off as a friendly bloke: Your BRAND.

Say something funny in your Ads. Light hearted banter is good. Sometimes, though.

Hope I haven’t ruffled some feathers over there – by saying loosen up’. What I mean is, we can be little off beat with our communication – in our advertising.

Taking time off. And try and connect with the readers. Through some humorous and gentle banter in your ads and hoardings. Like taking a dig at some social myth and things like that.

Making Life much more vibrant and lively.

Instead of always bombarding your reader with messges: Buy this, buy that.

There are many who do not subscribe to this thought. There are many who think we need to say what we need to say in a decent way.

Yes, we shouldn’t waste our clients’ hard earned money. But occasionally, there is nothing wrong by being little off beat and lowering our guard. And be human J!

Let’s say, you can take a quip at some social issue. Reminded of social issues, every company needs to release some campaigns on eradication of social issues: CSR, that is.

Let’s say what we feel about the lack of traffic sense and of not following a queue. Such other things. The bigger brands do it. Even smaller and upcoming brands too can have a few ads dedicated to some social issues. Difficult proposition, though - but, worthwhilie :).

There is God in the details – in the Brief.

Many companies want some piece of communication- say a brochure, a website or a campaign on their products/services. If we ask them, what is the brief: They would inevitably say…It is like those typical product or service like such and such brand. And cite their competitors’

One agency folk wanted me to write a good baseline for a real estate company who’re revamping their brand with a New Name & Logo…and he says, “It’s like ANY other real estate company – so write on those lines”.

What happens with this kind of work is: We lack focus.

Since the copywriter hasn’t heard verbally what you want, and having no faith if you would accept what the writer suggests, he or she would go on the back foot. The communication gets diluted by eliminating certain thoughts since the doubts in the mind of the writer wouldn’t let them come out.

It IS always good to sit down and jot the things you offer. Or dictate to your secretary and, let them type it up what you had to say. Those WORDS what you voiced would be worth in GOLD.

Those few words would trigger some emotions in the writer, which would prompt him or her to come with some thoughts.

If it’s left to the copywriter he/she would place you somewhere with a positioning based on your product features.

The copywriter with the help of the brief could unearth something worthwhile through some research. And, comes out with the thought and the concept.

If you go to a Saloon and ask the person to give you a hair-cut, he would inevitably ask you, if it should be medium, short or long.

Or, if you go to a high-end designer expert he might ask you several questions on the type of look you wanted and finally decides something for you. It's no different with a copywriter :).

So, take time to write down the brief. Even it can be two words. Or even those words can be very similar to all the words that are used by your competitors, but you need to SAY them in your own words.

So, hiring a Seasoned Copywriter pinches your profits?

I really don’t understand this logic. Agencies and companies don’t want to spend good amount of money on seasoned and experienced copywriters who have proven skills in writing. They can tell you in one glance if the copy which is written would go well with the brand or not. If the Target Audience (TA) would take it, or scoff at it. Period.

Here is an example – an Ad for an Educational Institution.

Suppose, if you say, “What you Sow is what you Reap” as a‘Headline’ for an educational institute.

Here the Headline is good – with foresight and vision. It says that: “please do keep your child in the right place, so that you can make him or her a bright success”.

This headline goes well to a reasonably good school – which stands in the mid segment catering to middle class target audience.

If you go for an international brand of school where there is so much liberty of thought and expression.

The TA (target audience) are little higher in IQ level and highly educated lot. Whose minds work at a different plane of thought and sensitivity.

Whose sensibilities are very sharp.

They may take this thought a tad ‘crude’.

Know why? They never want to be told what to do.

Sounds weird. But true.

They always wish they should not be pushed. For good.

Who cares for these finer nuances. If a copwriter with a good experience can read the distinction between the Target Group of different stripes and shades.

With all the due respect for young copywriters and their passion – you’ll have your kill. Wait!

So, your investment in hiring ONE good, experienced copywriter to take care of your superlative brands whose Target Audience are very sensitive with sharper sensibilities.

While the younger lot, take care of the other happy-go-lucky brands, who wears their heart on their sleeves and lots of chut patah –fire works - will do the trick. The young blooded copywriters can really do justice to the target audience of these brands who fall in the youngish category of age group.

Here you go, young copywriters!

Seasoned writers bring the occasional glimpses of artistry, enlightenment in their writing. That is what is much looked forward to by certain TG.

So, it’s NO loss for you, if you hire a seasoned copywriter – albeit at a good cost.

For what these folks bring to the table – copious amounts of artistry in writing matured copy.

How do you know a Copywriter is worth the SALT?

It is a much talked about and a vexed question these days. I’m grappling with the indifference shown to copywriters who unfortunately hadn’t set foot in the doors of big agencies. Nor, those who never have had an opportunity to work with highly passionate art directors- building eye-pleasing and glitzy portfolio.

I, myself, had the bitter experience of being taken lightly by some agency folks. Years back in one big agency he resorted to even bad mouth small agencies that they spoil the name of advertising. His understanding is that only BIG agencies know what is advertising and how advertising is to be done.

I don’t deny him. Nor, agree with him completely. Everyone has a place in the big and wide world. We all have to start somewhere to reach the pinnacle. We all have to work our way up. Salutations to those who are born prodigies!!

That is what the small agencies, small-time copywriters and artists from small and medium agencies are doing. Don’t denigrate them. For we have no right to deride someone for what he was NOT given ample opportunity for. Agree?

Often, these folks work with NO BRIEFS and clients who HARDLY understand what true branding IS.

We need to see where he or she can go with the given they could showcase to you. The FIRE in their hearts and LIGHT in their eyes.

Not all are equipped to do that. (Those who have the eyes-visionaries - shut themselves up in Ivory Towers away from the realities).

Do we? If so, why there is so much of scrambling for copywriters FROM the BIG agencies?

Consultants ask for big agency experience…and I told one to tell the big agencies that talent is mostly latent. One should have the EYES to SEE it.

I see only that handful few are changing places. Only those handful few. It’s like playing muisical chairs. As if there is NO talent, any more. Other than those few.

A Portfolio for a Copywriter?

Okay. I agree a Copywriter needs a good Portfolio.

Copy gives LIFE by good Art. Otherwise, it dies a silent death (not exactly death though, but goes inconspicuous). What if the copywriter doesn’t have the great fortune of working with a good art director.

Is the Copywriter worthless??

In that case, I don’t see any depth in the COPY of many good Portfolios, where there is excellent execution of art and, no suitably meaningful or thoughtful COPY. That CAN really touch the reader.

So, the point I’m driving here is: Copywriter’s worth should be in the THOUGHT generated. In the way, he or she SPINS the THOUGHT with those simple words.

A thought is given beauty by the choice of words. The force and energy, the words trigger in.

Is someone listening… if so… pls…give them their DUE.

Corporate Branding - shouldn’t be this boring!

It’s sickening each time when a Corporate Branding Campaign is being done, brand managers and clients will only harp on those few worn-out and lifeless words: quality, innovation, transparency etc. (sorry, to start off on a such negative note!)

I came across several instances of this kind. I finally resigned my fight. And did the inevitable.

That’s fine with me- we can use them sparingly. Or, if you can believe in your guts, you can simply ignore those words. Not everyone has the guts, you see :).

I request you to sit back and think: How many times are we reading or listening those three or four damn words (quality, innovation, value-addition etc etc). Do we really believe in them? Let’s ask this question: Do they bring in us (readers) any emotion? I bet our answers would be – Not really.

Know the reason? They are over-used. Became a STAPLE DIET of CB.

So why should we, time and again, boil down to those words.

Clients do insist them to be used – but we should use them sparingly and try to say something in a different tangent which creates an EMOTION in the reader’s mind that we’re speaking the TRUTH.

We use them because we THINK that is the ONLY way we CAN say.

Tell a STORY.

And we (the brand) can be believed.

There you go – the BRAND has made its day. One person acknowledges with his heart and mind that we speak the TRUTH. One person who’s fully convinced will spread the good about us. BINGO!

HEADLINE or HEARTLINE?

• 
  Which one?
  
  It can be to both. It depends.
  
  Wonder how?
  
  Read on to get my take on this…
  
  I read several article on how to write great headlines. I felt there is no need to dwell on those aspects. Rather, I would restrict to my own experiences which sure will give just another perspective, on the much highlighted but little understood concept of headline writing.
  
  I think before we actually go in to the nitty gritty of headline writing, let’s first find out why all of us read. What is there for us to learn or how do we take interest in a particular thing to read. The answers to these questions may give us the depth to understand this concept.
  
  Why do WE READ?
  
  -We all read to gain some perspectives on some aspects - to learn, or find solutions to our problems. Or, for relaxation. But the internet is flooded with much literature on the same subject. If you look deep at it, it doesn’t have a PERSONAL TOUCH (majority of it). Don’t get me wrong many of them. But, personal anecdote or experience which gives us a glimpse of another angle or perspective is what we are all looking for. Isn’t it?
  
  I read an article on headlines how to write a better headline. I read many of them even if I had a reasonable experience writing one.
  Why?
  I still want to glean a new perspective which will add to my arsenal of solutions and knowledge, and which comes to my aid while writing one.
  
  Personal tone in the headline with emotion – triggers our interest.
  
  How do WE LEARN?
  
  -We often learn through experience- sometimes through our’s, and other times through someone else’s. I need to know how others feel and how others faced a problem and overcame it.
  I want to see how others experience and write a better headline.
  
  The most important point is to cast my mind on the EXPERIENCE.
  
  How do our hearts react?
  
  -Our hearts are sensitive. Often we work by our hearts, and leave the mind to the backburner. Sometimes vice versa. At times, keep the mind alert (especially when we really struggle hard and there is emergency) and lull our heart to rest.
  
  But mostly we tend to listen to our hearts, and we decide on this. And so is reading.
  There is a sure way to a person’s heart is through emotions.
  
  After little thought about all these simple yet funny questions you can understand what determines our reading and our curiosity. Needless to say … what is IT that clicks in a headline. We work with our hearts primarily and we are here to unwrap the mysteries. Learning is nothing but unraveling the layers of assumptions and finally see the TRUTH.
  
  Then what should you do to be read, to make your headline shine in the dizzy noise?
  
  Tune it to the HEART
  So headlines should act as the emotion triggers. It’s by telling that HERE is another angle or WAYof how to handle a particular situation. For that to happen we need to show a glimpse of the emotion in the headline.
  
  My experiences writing a great headline:
  
  Here “my experiences” sound that here is a perspective.
  
  How do “I” overcome the headline writing drain?
  
  Here you’re trying to woo the heart of the reader to see what it is that really bailed him/her out.
  
  It “took me a simple trick” to crack the best of headline
  
  Headline writing isn’t a mystery anymore for me
  
  Here you can quote the famous headline of David Ogilvy "They laughed when I sat down at the piano"
  
  Tuning it to the heart means
  Show empathy
  When you say it’s tough to write a line. The reader feels that “here is someone
  who undergoes the same pain”, and also someone “who is experiencing the same
  feeling as me”.
  
  Show the pain
  The mental trauma of undergoing a pain is what makes us immediately to relate. If you say writing a headline or learning to train a dog to obey rules, or making a kid stick to a timetable routine… all these activities are so painful unless you know the trick to do them.
  
  I saw one great headline in Copyblogger saying…”The Most Horrible Blog Post ever”
  http://www.copyblogger.com/
  
  Show the jubilation
  The reader relates with your joy. The joy of overcoming something- the eureka feeling. Try to depict this emotion in the headline. The reader immediately likes to take it up and read.
  
  Tune it to the MIND
  Its two way process. Many times we get curious when we see there is simple and easy way. If it’s easy for us to learn or do the whole stuff, we tend to go for it. Isn’t it? If I say you can get rich in 10 days. The “10” days is a hook. Your mind gets stuck there. You wanted to see how and why.
  
  So also you can tune your headline to the mind with some ways where the solution you’re giving is easy. The solution we offer is way simple.
  
  Here are some examples we can quote:
  
  ‘3 simple techniques to overcome the headline writing agony’
  
  ‘You can do it in plain 3 simple techniques to crack the code’.
  
  ‘Take this route of hassle free 20 fold income gain in 4 weeks… or’
  
  Using some adjectives and some ad verbs too help the mind get hooked. Here it is how:
  
  Three easiest ways of getting the math correct
  
  How to become the most georgeous lady in shortest time?
  
  Readers vary; and so is your tone
  
  I for one am very sensitive and always look for emotion infused headlines. I always like to see how someone struggling hard to do something came out successful. I look in headlines this emotion of succeeding at something in spite of hardships, and also in my general reading, too.
  
  It means that you can write headlines or heartlines based on the tone of the topic or the demographics of your readers. Some write ups are straight without any dose of drama, and rattles off information. The whole article has lots of bullet points. For those articles which are with quick dosage of ready to consume information headlines (which are tuned to the mind) like…. how to… why ….where or denoting numericals – 1, 2, 3 tips to make it easy … kinda headlines.
  
  Start off with TOPIC as your headline tentatively
  
  Most of us look for a good headline and start off writing the article. But, I feel it’s always better to write a dummy headline first which says about the topic first, and start writing the article or post.
  
  As you’re writing the article your mind starts rolling in different directions thinking on the topic in unknown angles you never expected, and suddenly that thought can be the real pull of the article and that ONE THOUGHT will be your headline.
  
  If you infuse some emotion into it, it sure touches the chords of the readers. And that heartline starts tugging the heart strings and never let you pass it off.
  
  For example if you’re writing an article on leadership. You may be thinking of some headlines initially like these (since these are the kind of headlines which are mostly fed in to your subconscious mind….. A leader you always wanted to be
  Making of a leader
  
  The qualities of a great leader
  
  Here is a way to become a leader
  
  Does anyone of them touch the chords of the reader. The reader might think that here is another kind of an article which talks about the dos and don’ts of a leader.
  
  Live like a LEADER to make others leaders!
  
  How does this headline feel when you write a headline for leadership?
  
  This headline comes in the process of writing a write up, but not at the first instance. Often we like to write a headline and start off. Okay… have one at the first instance which shows your topic of discussion.
  
  This headline is one which hits
  
  Finally place yourself in the place of the reader
  
  Assume that it’s not written by you and you’re reading it for the first time. How do you like it? To get to know this, you place the write up and headline somewhere where you’ll find it or keep it open on the laptop and system like that, and read it as if you haven’t written it, or reading it for the first time.
  
  If it interests in the first glance it works out. Otherwise, work on another headline with the twist in words and keeping the emotional trigger loaded.
  
  I believe every one of us is a reader, and I can very well understand how a headline can influence me. So are you. But, the trick is you won’t think from the readers point of view.
  
  Check out these links to great articles on how to write great headlines. Go ahead write beautiful headlines which make readers immediately open them up and read. Cheers!
  
  http://menwithpens.ca/writing-website-content-headlines
  
  http://www.linkedin.com/news?viewArticle=&articleID=40534978&gid=726097&srchCat=WOTC&articleURL=http://www.awaionline.com/2009/06/make-your-writing-hypnotic/&urlhash=E9WH
  
  http://www.copyblogger.com/magnetic-headlines/

Place your comments stating your experiences writing headlines... and thanks for visiting this blog!

PROFILE – how to write one that interests the reader

I was asked to write a profile of a company of interior decoration and architecting by a consultant who handles many clients. I was so excited to write profiles. Precisely for the reason that it gives me an opportunity to learn about a person, an organization – its successes, its travails, its aha moments etc.

At the prospect of writing a profile of an architect I was much more curious to listen to those architects who can tell us many things about their design. How ideas come to them or how they handled a difficult client with a different taste and so on.

In general, all profile writing inspires me. In fact, writing an ad, ad campaign or anything about the company inspires me. For one simple reason: the product, the story behind it inspires us and an eclectic trough of ideas strike us to write or design about.

Thus let our mind go crazy with creativity!

But… to my utter shock and surprise my meeting with the architect went bland. The person doesn’t speak up. Howmuchever I tried to make him talk went in vain. But, he doesn’t seem to take whatever we say about him in the profile with our understanding of the company either.

Maybe, they have to understand what a profile is all about before actually going for one. It’s the responsibility of we copywriters and writers to put it succinctly what is going to come in this brief and yet gripping piece called PROFILE.

Just for understanding what goes into a profile and what should as a writer reflect through the piece of writing.

Profile is a Mini- Biography

Profile should be a sort of a mini-autobiography of the company. This small piece of information should throw light on how the company was started and who are the management and what is the premise of the company’s operations and its vision and mission etc.

It makes sense to infuse a bit of drama

Writing a conventional profile with a drab description has lasted its course. People will repel at such attempts. It goes down the drain with no appreciation.

Start it off with an interesting anecdote and build a story around it: how and when and where the company has started and by whom.

Give an inside story of it

There are several things to say about the formation of a company. First and foremost the idea of forming it: when actually it struck him or her to form the company; How each thing has fallen in place?

Talk about your employees and associates

How each employee was selected? How did the interview go? What made him to select him or her in the first place? Once one employer told me that he selected me over a 20 plus candidates! I was so flattered to be selected over 20 copywriters.

How you got your first client

It’s but interesting to know how got everything started off. You may feel it’s not anyone’s business to know how and when you got your first client. But it matters to know in order to appreciate your work.

What are your key strengths and why

The key strengths should be spelt out clearly in order to make sure to your existing clients to come back to you. Let them know that they work with a best team.

What are your plans for future and so on.

We appreciates someone who looks far ahead of the present. Even your clients look to avoid the pain of selecting each time a different partner or vendor to source services. They want you to be there fitter and intelligent.

Try being YOURSELF.

Don’t try to be someone else while writing the profile. There should be a plain speak and talking from your heart. This is to build the trust and to be genuine in the minds of the readers.

Kindly share your thoughts about how a Profile can be made interesting and what are your thoughts on that!

Ride the crest of the writer’s learning curve!

The only things worth learning are

the things you learn after you know it all - Harry S. Truman

Learning has a unique quality: you wouldn’t learn anything until you – Do it. The catch is: DO IT AT A FEVERISH PACE (meaning… much, much more than what we do). It’s when you do for longer periods (long uninterrupted stretches) without giving much of a break, you’ll learn at a faster pace, as time is in great demand. If you want to get good at IT soon!

Engaging in a marathon driving frenzy can really help you to experience what driving is when you get on the highway. It teaches you how much speed required overtaking the vehicle going before you, and how much space required to safely cross the vehicle in front, and oncoming one. For this knowledge to be at your fingertips, howmuchever theory you know you won’t learn it really.

Undertake a writing marathon

The other day we went on a long drive to our native town, which is at a distance of 1000 kms. On the journey, I understood how to put the gears much more easily than I understood it during the times I drove it for shorter distances in the city (I’m a new driver and got my license recently and started driving my car!).

The whole experience gave me the much needed confidence that I can go on any long distance driving, which was lacking initially.

I made several mistakes and tried several times over how to change gears while overtaking. How and when you change a gear, how to speed up after overtaking…? This crucial knowledge doesn’t come so easy.

Encouraged with the new knowledge, I was thinking of how writing can also be improved with the same technique of going on a marathon writing-spree. Believe me it can real help us to master the art of writing to give us a deeper understanding.

It’s vital to end the drought of not-able-to-write with confidence: It is to engage yourself in writing-frenzy. Don’t bother what to write; write on anything and every thing you lay your hands on. Write on your new job, your love life, your new fatherhood, your hairdresser, your pet peeve. Mind you, never stop writing even for one day; I myself started writing every day seriously on whatever that comes to my mind (this post included!)!.

I’m not only suggesting you to write. I’m reminding myself to do that on a regular basis. I want to get to the far end of the learning curve, and make up the lost ground myself (all these years I struggled…Huh… sigh). But, for that to happen there isn’t any short cut, except start writing as if there is no tomorrow.

Learn, as you write on your Blog

It’s a big task to master the art of writing…huh. It took me some time to master it – putting words sensibly and creatively. Our thoughts most of the times are cluttered and foggy: How to give shape to them? Even after writing for ad agencies for over 10 yrs never made me a prolific writer.

But blogging, which is mostly writing your personal experiences - is a good platform to hone your writing skills. Ever since I started writing on my blog, I became a better writer, I believe, each day. I struggled initially and later picked up pace and started writing spontaneously from the time I got my blog designed by my friend for free – Bokjae of www.jungbokjae.com (he writes from his heart) and Vivienne ofhttp://www.versacreations.net/advertising/448/farmer-or-hunter-during-economic-winter/ (check out her blog for some good info). I may not be writing some ground breaking stuff, though; but it gives me enough practice to learn the art.

And, when I want a certain word for a certain expression of my thoughts, then I know, how difficult it is to write with befitting words. That makes my mind sharper and quicker to pick beautiful expressions as I read.

And later, when I’m reading, I’ll find that word which I had been looking sitting pretty in an expression.

Mind those wise quotes, as you read and write

I wonder how some people quote beautiful quotations at the exact context (I like quotes in Writer Dad). These quotations are tricky things. If you want to quote a quotation you wouldn’t find them.

I envisioned a plan whenever I find a quotation I would write it down in a book I kept next to me.

But I feel, the ideal way is to cut and paste in a separate file. Whenever you want to quote you may use them easily. You’ll find no. of quotations skillfully quoted in many posts. It’s prudent to write them down, or cut and paste them in a file.

I observed another thing, as I’m spending more time reading these days on blogs, I do write down some of the quotes (some quotes are very rare). They became very familiar to me and almost imprinted in my (poor) memory, and I can quote them with relative ease. I also like to keep them at my laptop for some days and by heart them, and can write some posts on those thoughts.

Write a book or a memoir of you

I’m seriously thinking of writing a novel or a book on my favourite idea or topic (currently writing a small booklet about my brother). That really helps us keep moving at a faster pace. If you’re a newbie, don’t fret. Even then, you can venture writing one. After all, the writing may not be of a matured tone but still if you do it with your true understanding without faking your voice, it would still be very interesting to read. No doubts on that.

So, go ahead and commit yourself to write some book or novel which sure gives you a great playground to practice your writing skills, and which will surely help you to get round to the end of the learning curve. Fast! Of course, there is no end to learning, but finding you the much needed confidence and proven credentials for you to reach the other end of the learning curve.

I know each one of us have different experiences of learning in writing, It's so much useful for us if you share your experiences. Pls. add them here!